To narrowcast something is to send it out to a small number of people. This is usually done in order to avoid the high cost of advertising.

  • The company is trying to narrowcast its message to a specific audience, which is why it's so expensive.

  • The politician tried to narrowcast his message to a specific group of people, but it didn't work out.

Definition of narrowcast


A programme transmitted in this manner.


To transmit a programme to selected individuals or groups, especially via cable.


To transmit a medical intervention to a specific organ or type of tissue.

Nearby Words

narrowcast Pronunciation in a video